Promotion/ Tracking Tools:  

The best promotional aspect of Blogger is the fact that it is owned by Google, which means your blog gets automatically submitted to Google’s blog directory. However, Blogger offers few tracking options, in order to get visitor counts or something more than comments you have to add a widget or some kind of third part application that tracks traffic for you.

Ease of Use:  

Blogger is simple and easy to use. Posting is straightforward enough for beginners, yet experienced users can manipulate the template’s HTML code to personalize their blog if they want.

Technical Help/Support:  

Blogger offers more documentation than most free blog services; they have FAQs, tutorials, user forums and a searchable knowledgebase. In addition, since Blogger is so popular you can also find all kinds of advice online from third party sources.

Blogger is a great blog tool. It offers opensource blogs and automatically submits your blog to one of the best directories available, Google blog directory. It is perfect for casual and semi–professional bloggers. Nevertheless, if you want built–in tracking options try TypePad for less than five bucks a month.